Cracking the enterprise: Selling GenAI to the big leagues || למכור בינה מלאכותית ג'נרטיבית לאנטרפרייז – תובנות מהחזית
Update: 2024-12-25
Description
Developing GenAI solutions to enterprises is tough, with rapid adoption of this transformative technology on the one hand, and immense hurdles on the other. In this episode of Aideation, we meet Idan Tsitiat, former Co-founder & CTO at Bonobo (acquired by Salesforce) and – until recently - a Senior Director of AI at Salesforce, to uncover what it takes to navigate the complexities of selling GenAI to both tech-savvy and traditional enterprises.
This episode’s topics include:
- When GenAI started gaining traction and how its adoption differs from traditional AI.
- What startups need to know about selling GenAI to enterprises, and common misconceptions to avoid.
- The differences in selling to tech-native versus non-tech-native enterprises.
- Key strategies for assessing product-market fit (PMF) with enterprise clients.
- How to design a successful POC and turn it into a paying customer relationship.
References:
1. The economic potential of generative AI: The next productivity frontier, Exhibit 3
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